PrestaShop Google Tag Manager – professional e-commerce integration
Google Tag Manager & Analytics is advanced A module for PrestaShop stores that want to take full advantage of Google Analytics 4 and Enhanced Ecommerce. CC PrestaShop Google Tag Manager automatically tracks 18 key events, providing detailed analysis of customer behavior, conversions, and revenue. Gain full insight into your store's performance, optimize advertising campaigns, and make data-driven decisions. Professional implementation in line with the latest standards Google, ready to use immediately after installation.Comprehensive e-commerce tracking
🎯 Full integration with Google Analytics 4- 18 key GA4 events – automatic tracking of the entire customer purchase path
- Enhanced Ecommerce – compliance with the latest Google standards for e-commerce
- Enhanced Conversions – hashed user data for better conversion attribution
- Integration with GTM – full control by Google Tag Manager
- page_view – display each page with full context
- view_item – detailed information about the products displayed
- view_item_list – tracking product lists in categories and search results
- select_item – clicks on products from lists
- add_to_cart – adding products to the cart with quantity and price
- remove_from_cart – removing items from the shopping cart
- view_cart – viewing the contents of the shopping cart
- begin_checkout – start of the ordering process
- add_shipping_info – choice of delivery method
- add_payment_info – choice of payment method
- purchase – finalization of purchase with full transaction details
- search – search in store
- login / sign up – user login and registration
- add_to_wishlist – adding to wish list
- share – sharing products on social media
- select_promotion – interactions with promotions and discounts
- Website data – page type, URL, title, language, currency
- User data – customer status (visitor/guest/customer), user ID
- Category hierarchy – up to 5 levels of product categories
- Product data – brands, prices, discounts, attributes
- Order details – delivery methods, payment methods, discount coupons
- Data normalization – automatic formatting of categories and names
- Hash-encrypted user data – SHA-256 for personal data security
- Email, phone number, address – all data in a secure form
- Better conversion attribution – more accurate tracking of campaign effectiveness
- Compliance with RODO – hashing data before sending it to Google
- Integration with Google Consent Mode 2.0 – cooperation with consent management modules
- Enabling/disabling events – full control over each of the 18 events
- Debug mode – detailed login to the browser console
- Event registration – recording all events in the database
- Custom JavaScript code – ability to add custom tags
- Multilingualism – Polish, English, option to add your own languages
- Quick selection of events – „Select all” / „Deselect all” buttons”
- Automatic product detection – intelligent data retrieval via AJAX
- PrestaShop events support – integration with updateCart and other events
- Intercepting fetch and XMLHttpRequest – tracking wishlists and other interactions
- Quantity detection – from various sources (#quantity_wanted, event.reason.qty, etc.)
- Checking for duplicates – does not send the same event twice
- Responsiveness - automatic adaptation to mobile devices
- Hook system – use of all key PrestaShop hooks
- Tag Assistant – testing with the official Google tool
- Preview Mode GTM – real-time event preview
- Debug console – detailed logs of all operations
- Exporting logs – ability to analyze recorded events
- API for developers – variables window.ccpsTranslations, window.ccpsEventConfig
- The t() function – translation system available in JavaScript
📈 Data structure compliant with Google
The module ensures full compliance with the specification. Google Analytics 4 Enhanced Ecommerce:The items[] object contains:
- item_id – unique product identifier
- item_name – product name
- price – product price (after discount)
- quantity – quantity of products
- item_brand – product brand
- item_category – main category
- item_category2-5 – subcategories (hierarchy up to 5 levels)
- index – product position on the list
- google_business_vertical – automatically set to 'retail’
Transaction details (purchase):
- transaction_id – unique order number
- value – total order value
- tax – tax amount
- shipping – delivery cost
- currency – currency code (PLN, EUR, USD, etc.)
- coupon – discount code used
- items[] – full list of purchased products
🚀 Increase the effectiveness of your advertising campaigns and optimize your sales!
Without accurate analytical data you are running your business blindly. You are losing money on ineffective campaigns, you don't know which products really sell and where your customers are. abandon their shopping carts. CC Google Tag Manager & Analytics gives you full insight into every stage of the purchasing process, enabling precise conversion and ROI optimization. Automatic implementation 18 key events saves dozens of hours of programming work and eliminates tracking errors.
Thanks to Enhanced Conversions you will increase the accuracy of attributing conversions to Google Ads campaigns by up to 20-30%. Extended data layer allows you to create advanced segments in Google Analytics and personalize remarketing. Debug mode and event logging facilitate testing and troubleshooting. All this from the intuitive PrestaShop administration panel., no programming knowledge required.
For whom?
The module is ideal for everyone:
The module is ideal for everyone:
✔ Shops PrestaShop who need professional integration with Google Analytics 4
✔ E-commerce businesses using Google Ads and who want to increase ROAS
✔ Marketers who need detailed data on customer behavior
✔ Store owners who want to make data-driven decisions
✔ Marketing agencies managing campaigns for clients
✔ Developers looking for a ready-made solution instead of writing custom code
✔ Multilingual stores those who need full translation support
✔ Companies that care about GDPR compliance thanks to Enhanced Conversions with data hashing
✔ Administrators who value easy configuration and an intuitive interface
✔ Advanced GTM users who need full control via dataLayer
Saving time and money
Manual implementation of Enhanced Ecommerce GA4 requires 20-40 hours of programmer work and costs PLN 3,000-8,000.. Our module works immediately after installation, saving you time and money. Pay once and get professional tracking and updates in line with the latest Google standards.
Enhance your store's capabilities today! 🚀
Add new features, improve user experience and increase conversions with our module. Easy installation, full compatibility and regular updates - everything you need to make your store work even better.✅ Easy setup ✅ Professional support ✅ Seamless integration
Install and start using now!
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